Episode 5 transcript: Designing the Life you LOVE with Leslie Carruthers

 Episode 5: Designing the Life you LOVE with Leslie Carruthers

Podcast Introduction

We often hear people wishing us a long, happy, and healthy life. But what if the length isn't what matters most? What if instead, it's the breath, depth, and purpose of each day that matters most? Welcome to the Live the Width of Your Life podcast. My name is Aneta Ardelian kuzma. Join me weekly as I interview guests who make changes in their own lives to live more fully with intention, gratitude, and joy. Be prepared to be inspired by their stories of how they shifted their mindset, took courageous action, and designed the life that they always wanted to live.

Guest Bio

Today's guest is Leslie Carruthers. Leslie the CEO and founder of Search Guru. A digital marketing agency serving large and enterprise-size B2B brands. Her prior professional experience includes key roles and electronic components distributor. She was part of the company's e-business team recognized by PC Week magazine as the third-best B2B program in North America. Through speaking and serving startups through fortune 50 companies. She is recognized as an authoritative voice on conversion rate optimization. Content marketing search engine optimization paid media and analytics. Leslie and her team have received review views for bringing their effective inspiring and practical insights to several companies. She presents regularly including in the content marketing world. Retail and eCommerce forum Search Marketing Expo as well as numerous National, Regional events and groups. Leslie was named one of the top 50 content marketing influencers in 2018 and 2019 and one of the top women in SEO in 2012. It's been a tech star anywhere lead mentor and she has the privilege of leading a crackerjack team of digital marketers committed to growth who keep their promises.

00:01.45

Aneta: Leslie, thanks so much for joining us today. How are you?

Leslie: I'm well, thank you! Thanks so much for asking me to be a guest on your podcast Aneta. It's an honor and I'm thrilled to be talking about living the width of your life. It's brilliant

00:17.60

Aneta: Well, I am so excited to have you on the show. You are someone who is such an inspiration to me and I look to you and all that you've accomplished in your life. But also who you are as a person and as a being and I want to share that broadly with everybody else on the show today.

Leslie: Thank you! Generous of you to say and now must stay my back. Got you.

00:37.19

Aneta: So, thank you! I would love for you to talk a little bit about things that are important to you.  Maybe share things that you can share with the audience some of the things that they might be able to find on LinkedIn or on your website. But maybe some things that are near and dear to your heart that you wouldn't be able to necessarily find online about you.

Leslie: Sure! I am really committed to growth and development. I always have a coach. I often have a couple. I really value it. One of the things I value most in life actually is new Inputs. Examples of created lives. The concept of a created life has been a core theme for me since I was young I'm not sure where I got it and not just doing what's in front of you. What's expected or the normal or whatever and looking for seeking out individuals communities examples of a created life. It could look like anything in any area of life. It seems to me to be able to come up with new outputs and different ways of thinking to see more options for yourself more choices and freedom. There is to get new inputs and to see different options. They may not necessarily be a fit for you. But the more new inputs you can have the more possible new outputs. I have communities of people and just really value folks who I put you in that category are examples of a created life because it makes more possible for all the rest of us.

02:36.40

Aneta: Wow! Well, thank you. I put you in that category. Now, I'm curious. How did this present itself? When you were younger, what did that look like in terms of your curiosity about these? This concept of created life?

Leslie: I watched people when you were little because you were figuring it out. What's this human being game? You notice that some of the things are appealing or attractive to you and some things less. So, I've always been a good student. You notice things. Yeah! I think I'm built for it. I think it's a combination of that and then watching my parents when I was 10. My dad built us a playhouse on stilts in the backyard and covered it with slices of the outside of logs like it was a log cabin.

Leslie: He was just the neighbor's son who worked for the telephone company. So, he got telephone poles somehow from him. How do you do that? Just one summer, all of a sudden there was a playhouse on stilts in the backyard like so cool!

04:03.58

Leslie: My mother wanted certain things in the house. Like refinishing all the woodwork and the cupboards. That might not necessarily be a project that I'm interested in taking on for myself and my space. She knew what she wanted and she made it happen. I can remember another summer when my dad added to the house. He did it with books. I asked him recently, how did you know? how to do that? He said, well, I had this book. I mean, it's amazing! My dad can figure anything out or learn anything. I had great examples

Leslie: Once they set their mind on something. It got done. There was no question that the addition was going to be complete and great and the kitchen cupboards are going to be beautiful. It occurred to me like you just say this and then you do it and there you are. So, lots of other examples are my grandparents and a lot of entrepreneurship in the family. Not necessarily always doing the same thing. Its grandparents were not have been so far out of the norm at the time and as a little kid. It was cool! Cool Maybe not for me, but that's cool that you're doing that you know? yeah.

05:21.5

Aneta: Yeah, Those are amazing examples how do you feel being able to see your parents and your grandparents and those who are close to you? As you said, They wanted something and then they figured out how to make it happen. Do you feel like that sparked your interest in entrepreneurship at a young age?

Leslie: Definitely! my dad's mother. My maternal grandmother had several businesses. She had circumstances that she needed to cause income and she cut hair from her home. I was a beautician. She had a couple of other home businesses. She was in tech early in the day. She worked the cards for the mainframes. The box of cards used to be back in the day. Yes, I can say my grandmother was a woman in tech and my dad always admired entrepreneurship. My mother didn't have quite the risk tolerance so she didn't start a business of her own until she had a business to watch kids at home until of us kids are out, it's a business. Then, My father started a remodeling business in his retirement years. So, I saw that as like upheld as a thing to be admired.

06:50.60

Aneta: Wow! Okay, so, tell us about some of the different training that you've gone through. You said that you have always invested and this is something that's been important to you and I admire that you are somebody. Who is constantly looking for something different and then you share I know you've shared with me. This is what I did. This is how it worked for me and then it peaks in me a curiosity to try some new things. So, could you share some of the things that you've been involved with and that have really impacted you positively in your life

Leslie: Sure! it occurs to me that I can't learn everything like just me, there's like the collective consciousness. I can plug into what other folks have found and I really appreciate being able to leverage experts in other areas. I learned early on from a few girlfriends about Landmark Worldwide. I've taken training from them. It's been eighteen years now, pretty consistently. I don't know if there's been a year I haven't done a program if there is it's just 1 or 2. I've done the curriculum for living there. It's the best sales training I've ever had. It's the best listening communications training I've ever had. I have the quality of my relationships today thanks to a lot of the training there self-awareness that I have.

Leslie: It's extraordinary. I have a book and one of the courses you develop is a book about your life. There's a page for every year and you look at the communities in your life. You look at the major events and it helps you see how you became. And who you are? Really gives you a different perspective, a different context, it shifts context and a lot of areas and a lot of ways. There are a lot of social events too. It's a group of people. I can't say enough about Landmark worldwide. The programming is just so smart and it's a group of people who are up to something.

08:58.72

Leslie: You can't show up small inside of a landmark program. I'm actually doing work with a coach inside of Landmark. The personal coaching program and It's just extraordinary. There's a lot of brain science in there. There are a lot of concepts and theories that you've never thought of before. But once you get it something clicks and I really appreciate having access to that. Some of my best examples of a created life come from people in my landmark community. 1 of my coaches at one point. 

Leslie: Dwight Goldwin is an Us citizen. I think he is born in Tennessee and lived in China for a couple of decades because he just decided he was going to do that and he set the plan in motion and did it. He loves living in Kunming and the weather is temperate and there are a number of things about it that had him choose that and then I have another girlfriend who's developed herself kind of by accident to become. She became a medium and created a program that was about wellness and accessing your intuition.

Leslie: that. It's been thirteen years now, and I really appreciate it. The finding is just a couple of examples. I've had numerous coaches. All along the years, I've worked with Coach in that trauma. You might know her on a personal vision plan. You know that was extraordinary. You can find opportunities to see new things just about everywhere.

Leslie: I started practicing Yoga with you at the beginning of Covid when you generously offered that free month to help people with the transition and wellness and mental health and everything. That's something where I really notice now how loud my brain is on the mat. And it's like we'll shoot! I just recently took a program called 0 to dangerous that a girlfriend recommended to a super smart girlfriend that has a business. She's an international pricing strategy expert. I know some really cool people. 

Leslie: It's important who you hang out with. It calls you into being, it pulls you forward in a way that we don't always think about. It's critical. Yeah, and that was about how to get into flow more regularly and often. It really got me thinking about the structures of my day. You've talked about this how important the morning and evening routines are, all the little things add up to the big things. It's just an inch a day or a percent a day but by the time you've gone thirty days, thirty years you're way over here instead of over here which is often. Yeah, quite lovely.

12:06.34

Aneta: I love that! So, what would you say to folks who don't want to make the investment either the money investment or the time investment, or who don't understand what the value is? To sign up for different programs or to really invest in themselves. I always say it's an investment in yourself. It's not obvious that there's an exchange of energy and resources. But, what would you say to people that are sort of holding back because they're worried about the time or the money?

Leslie: So, if it's money there are tons of free resources, Youtube, MOOCs, and free courses that colleges offer on the regular. There are tons of people that If you just express appreciation for what they know? and what they're doing? would be happy to share their knowledge with you or point you in the direction of where to spend your time. If it's money. If it's time, I don't even know, I don't understand that. 

Leslie: It would be the conversation we put our time into. We follow our commitments with our time. So, what is it that matters to you? And if it's something else and you're putting your time into that then great. There's nothing wrong. If it is actually that you're here and you want to get here then you know there's just a look and see okay are you watching stupid television? How you are watching master classes because you bought that subscription for the year? Who are you hanging out with? What are you feeding your brain?

Aneta: Yeah, I love that! I Love that you just highlighted that there are so many free resources. So, there's something available for everybody who is interested in growth and development. One of the other things that I admire about you and you're so good at this.

Leslie: Just like what are you feeding your body?

14:07.78

Aneta: You are amazing at networking. You are very committed to having a certain number of conversations and so can you talk to us a little bit about how you approach networking and developing new relationships and just expanding your community and sphere of influence?

Leslie: Thanks, one of the things that I would attribute to Landmark worldwide and some of the other growth and development. I've intentionally cultivated a love of people. People have a girlfriend whose people are adorable.

Leslie: You could come up with a story. You could have it seem that people are the enemy. I have moments like that of course and consciously cultivating with just wonder and curiosity and admiration and love of people that pull you toward them and if you really look. You know you'll find evidence for whatever it is you want to prove to yourself. So, if you start looking for evidence that people are amazing. It's everywhere and the funny thing is for me. I can't speak for everyone else. Although I think, this is universal.

15:20.35

Leslie: I think we're all trying to prove ourselves to each other right? We're all running around thinking that we're not enough. Some version of I'm worthless and I can't let the others know if we go back to the caveman days. They'll kick me out. If I don't have a purpose here and I can't survive on my own. I'll die like it. May sound dramatic. But, I believe that's underneath humanity just running all the time. So, I can't be interested in you. 

Leslie: I need to manipulate you or I need like, if I'm in that survival mode then it's what can I get. I'm in my needs. My small little self and that's not going to create a connection. That's not going to offer anyone an opportunity. Any of us have an opportunity to be amazed to get curious to really connect.

Leslie: Stepping up and out of that finds and that's the growth and development piece that gives you access to getting out of stepping out of survival. That's really what makes it possible to have networking be enjoyable and to really enjoy people being with them and get what matters to them: What they're committed to? and contribute to each other. 

16:39.94

Aneta: You're such a master connector. You've connected me to so many individuals so that shows that you're listening to what people are sharing and then you're able to go beyond yourself which is really selfless connecting more people together. What have you found works? Best if you're wanting to reach out to someone you want to connect with them. You don't necessarily have a relationship with them. If it's not like a warm referral. What has worked for you?

Leslie: Sure! That's easy. You just research them. We have Google. It's so easy now, you just look at their LinkedIn. You look like they're on Facebook or Instagram wherever they hang out on TikTok. Wherever they are if they're posting content that makes it super easy. If they're not posting content then it's not quite as easy. But, usually, the folks I find are that I'm interested in meeting or that are up to something. There's some footprint. 

Leslie: There's some digital footprint that you can reverse engineer and just be curious about. Who wouldn't love somebody to reach out wherever they are? and be like, Wow! you did this and this and I want that for myself and I don't know how to get to it. Can I get you a cup of coffee? Can you take a Zoom with me? just for fifteen-twenty minutes to share what it is for me to do to get to that or start to get to that point. Everybody loves that nobody would say no.

18:13.51

Aneta: Right? You're so good at that and it feels so genuine. So I think that the other piece is genuine curiosity. I want to hear. 

Leslie: But, It really gets you far and that is if you can consciously. Excuse me, I need to cough. Where's the mute button? I know my shadows. Thanks. So, actually, the best example I have of that is how I got started in digital marketing. At the time, it was specifically Search Engine Optimization (SEO). I was working for client-side and folks there were a bit ahead of their time. They said search engine optimization is the next big thing. You need to figure it out and do it here. It's 2004 and I talked them into sending me to a conference where I heard Heather Lloyd Martin speak she's considered by most to be the founder of Seo Copywriting and just really clicked for me. I have a journalism degree and I've always wanted to be tech Seo is a perfect blending of those things so I reached out to her after the conference and I offered myself as an unpaid intern. If she would train me and she took me up on it.

Leslie: For six months, I pestered her and another person on her team to send me work sometimes it went well, and sometimes I failed. She kept hanging in with me. I kept pestering her for more opportunities to work and I just did things in the evening then, she eventually brought me on full-time and started paying me which was awesome. Yeah, six months of trying to figure out how to get another assignment out of her because she was busy. She was speaking all over the world.

19:53.54

Aneta: Was that after six months? Wow!

Leslie: Yeah, it was the smartest email I ever wrote. I tell that story and there's only ever been one person who's done it back to me. He worked for me for I think about 5 years. 

20:14.64

Aneta: Really, when you got the email, did he email you, or is that how did he reach out to you?

Leslie: I was speaking to a college course professor of a friend of mine. He was talking about eCommerce and told that story and so he followed up after and said hey, remember that story? Yeah. I think I was just looking at it the other day because his birthday was recently and he's in a leadership position in analytics at Mcdonald's. It's really cool. Yeah, he really held it toward himself.

20:51.90

Aneta: Good for him. That's amazing. So if anyone's listening, here's your permission to reach out to someone you admire and to ask if you could work for them because it's worked for others. Yeah.

Leslie: Yeah, just work for free for a while. Do it in the evenings and on weekends. Do you never know what you'll end up with? Who would say no to that? Yeah.

21:10.46

Aneta: Yeah, that's right, who would say “No”? So tell me, when did you start your own business? So you worked, you loved Seo, and tell me when you started the Search Guru?

Leslie: Sure! It was June 2004. We just started our eighteenth year.  Thank you, thank you! I used to meet someone who'd had their business for more than five years. I'd asked if I could rub their arm for luck.

21:31.00

Aneta: Wow, congratulations

Leslie: Heather shuttered her business for about a year and a half. Andy Beal started one of the first publicly traded Seo firms in North America at that time. She didn't take any of us with her. I just loved working for her and with the team there so I hadn't really thought and the funny thing is she made running a business look easy.

Leslie: I figured it all out. I'll try this before I go find a job. I need to call her and say thanks again and have a laugh about that magical thinking. It helps us then.

22:12.46

Aneta: Sometimes it helps to be a little naive right? Otherwise, we allow the fears in. What are some of the things that you attribute to your success in the 18 years you've got a team that supports you. You've worked with all kinds of different organizations and different industries. So, what are some of the things that you've learned along the way?

Leslie: Yeah, some big brands and one of the things I did initially that was really smart that I didn't realize was so smart in addition to reaching out to Heather Lloyd Martin because I got to learn from a world-class person and one of the things she taught me right out of the gate is it's not about what you think, it's about I got to sell for her company. You're not selling rankings in Seo. For instance, you're selling lead generation and sales so really be clear about what it is you're selling.

Leslie: What your offer is that's huge. She's a direct marketer as well as a digital marketer. So smart. She's so smart. So, I was so lucky to learn from her, and then the other thing I did that was really helpful was that I worked for her and would travel to support her at conferences where she was speaking. I Met a lot of really cool people and I met some folks who were selling technologies that were related but not competing and networking with those folks and asking them for their help early on.

Leslie: Really helpful. In fact, I had in those early days a formal referral program and we paid 10% of invoices at the time for the lifetime of the client. So, when you find someone who is a ten ninety-nine for another company they own their Rolodex right? They're contractors.

24:10.96

Leslie: They can't always monetize that Rolodex fully. So, if I could help them do that. It's funny because if someone hears this and decides they want to give that a go. What's really funny? Are these folks really great people?

Leslie: They'd be like a lot of folks who would put the money back into your business and reinvest into your business. You're a startup. You had to actually say put it. How about you? Put it in your kids' college fund. They can't say “no” to that. 

Leslie: But, those relationships made filling the pipeline much easier early on and that got me exposure to brands. I wouldn't have been able to get into those on my own those warm leads. So, that was really smart. I didn't realize it early on and then I've never had a problem. Well, I can't say that. I think I've had less of a problem than maybe most in asking for help and I've always had a coach. I've always had mentors who spent the time and the money to get good coaching and put me in the room with them.

Leslie: With other women business owners in particular who had more experience than me and asked questions and listened, yeah really appreciate the time that folks have given me and that I've then you know, been able to do something similar for others that have been amazing! Yeah, sorry Alexis talking. Why?

25:35.31

Aneta: I love that it happens. One of the other things that I admire about you is that you give credit to your team. You talk a lot about your team and how you source talent. You have a very interesting team and the sense that they're all remote. So tell us a little bit about what your team looks like. Did you intentionally decide to structure your business this way? or did it just naturally start to unfold?

Leslie: So thank you and Heather Lloyd Martin who I worked for before starting the Search Guru. Her business was a distributed model company. This was back in 2005. So, she was really digital. No mud pioneer for sure. I can't say enough about her, just an extraordinary woman and so to me it was why would you put makeup on? and go to the office every day? if you don't have to save the commute time get more work done.

Leslie: Balance and flex time. I was working in the East Coast time zone but had clients. You know my networks were more on the coast. So, it was easy to just work when it made sense and take breaks when it made sense. I've never aspired to have that Corporate office and you're limited. You can only find talent that can drive to your place then that just never made sense to me. Why would I limit myself that way when the world you could source from the world? Just in the same way that travel is so important.

Leslie: Broadening your horizons and helping you see the other isn't so different from you. This remote work is similar. It's not quite that you still need to like travel, it makes sense that travel works. My team is in Europe and Asia and we've had teammates in Africa. We've had teammates in the Middle East. We still have a few contractors right now who do some projects. Our company is organized like a bull's-eye. I like the target logo if you will.

Leslie: The core center of us we're usually 7 and 10 people and then the next ring out are channel experts and then the next ring out are subject matter experts in particular industries and we keep a big Rolodex so we've had folks in Central America Latin.

28:16.87

Leslie: Yeah, nobody in Antarctica yet or Australia and New Zealand. We have been sourced from there but the opportunity tech is a huge opportunity for women, for folks in parts of the world that might not have the opportunities that you and I enjoy, it's really fantastic to be able to find smart people who are really up to something wherever they are in the world and create opportunities for them.

Leslie: Yeah, I've worked with my sales assistant. Travels in Asia and China and we've worked together. I think maybe 13 years now. Yeah, and I've had teammates. One of our tech services managers in the past said it was worth about $10000 in salary to her. I used to be able to find some operational savings to have flex time and remote work. You know, not that we want to underpay people, and here are values other than just the dollars you're getting paid.

Leslie: However, you're getting paid. That really matters to people and we've only had 1 instance where someone didn't respect the boundaries and we needed to get someone an outside office space because it didn't work in her family. We've usually had more women than men on the team. That's just how it's worked, not intentionally and I think I'm a better USA citizen and a global citizen for having worked with people all over the world.

Leslie: You get the news. Whatever you get from here in the United States you get 1 version of it. But if you talk to somebody in Europe or Africa or Asia you can get a totally different point of view. That's equally valid that you hadn't considered and it's really healthy to look at all of them. Really appreciate the ability to work with smart people who think differently than me in some ways and in other ways we absolutely think alike. That's actually part of my growth and development too and sometimes, you can know the exchange rates can work in your favor. So, it's a great way to protect margin and have the business generate revenue and work.

30:43.26

Aneta: Right! I Love this idea of being able to get perspectives from people in different places. Definitely tied to growth and development. But also it just makes the world seem a little bit smaller right?

Leslie: Yes, my head of growth is just thrilled right now that she's working with a video editor, a woman in Lebanon. How cool! If she's in Europe and she thinks that's cool. 

31:05.82

Aneta: And we say to be as big or small as you make it to be.

Leslie: Yeah, we all get to it, it's wonderful!

31:23.52

Aneta: Yeah, so tell us a little bit but like who's your ideal client? So, if someone's listing and they're like maybe, I'm more curious about what Leslie and her team do. Who's your ideal client? What are some of the things that you bring to businesses?

Leslie: Sure, Thank you. We have a real sweet spot with large and Enterprise size Companies. We're really great account and project managers in addition to bringing results and the tip of the spear for us at the moment. Well. For a few years now there has been landing page optimization. I have to dampen the results when I talk about it like it's just extraordinary. The team is doing such a tremendous job and we're able to not only set the strategy like do all the interviews. Produce the wireframes videos copy optimization. But we're then able to implement. So, It's really something for companies who are in which company isn't Bandwidth constrained budget or resource constrained.

Leslie: Everybody says don't be another consultant who just puts something on my list that doesn't get done or gives me a report that goes in a drawer right? like, let's actually get something done and live. So, it's really fantastic and we do.

32:41.56

Aneta: Right? Yeah, that's wonderful!

Leslie: Yeah, also paid media and analytics and technical SEO, and happy to talk with anyone. We're happy to do a free work session with anyone to help with their problems. Our specialty is business-to-business. A long complicated sales cycle is our favorite. 

33:10.55

Aneta: Well, you are so generous. I know that you post regularly on Linkedin and you share some results. You share a lot of tips out there so people should definitely be following you. If they aren't on Linkedin and taking advantage of that free work session which is very generous.

Leslie: Thanks! We love doing those. There's so much fun. It's so fun to learn about people and what they're up to in the world. What they're committed to and accountable for and then we have what's not working. 

33:29.17

Aneta: Of course. Yeah, what is next? So, you continue to work on growth and development. Do you have that book of your life that you work on? What's next? What are you willing to share that you still want to either do or see achieve? Are there things that are on the near or distant list?

Leslie: I'm really looking forward to enjoying the summer here and being in Cleveland Ohio is a place where I've lived for a number of years earlier in my life after college and I know a lot of really wonderful people here. So for the summer, I'm really looking forward to it.

Leslie: Reengaging with that community and just enjoying it. Cleveland Ohio has a few seasons we enjoy. So that'll be terrific and then I love to travel. I've been to a lot of places but there are still a lot of places I haven't checked out. And I'm really interested in where I've had the wonderful opportunity to live and work in lots of different countries and I want to keep playing with that and seeing. I haven't been one to have like a clear-cut bucket list. You know, some people really want to do this and then this and this and just check them off the list.

Leslie: There are so many cool things to see and do. So I'm more interested in just being present to what presents itself and having set myself. Well, I have the freedom to choose and to take advantage of opportunities as they show up.

35:40.96

Aneta: That's awesome being present and open so the title of this podcast is called Live the Width of your Life and based on a Diane Akerman quote what does it mean to you to live the width of your life?

Leslie: Wow! that created life concept is huge for me. So, it's seeing opportunities, not just the limited set of normal or whatever that is but the idea of really collecting other people's stories of what they've created that I haven't ever thought of or seen before and then choosing from that or seeing something else for myself so that you lets the other quote about the unexamined life too. I'm also very interested in why we are this way. How did we come to be this way? like our psychology of us, human beings were very interesting and adorable, becoming more aware.

Leslie: Why am I the way I am? And being proactive instead of reactive? and contributing and being in just like being in love in all my engagements? What am I up to? So like that to make a difference and that to me is the Width. So, It's not going through the motions you've said before. Everybody's working on the weekends. Being present to and enjoying like savoring. Savoring and the freedom and the choices and the opportunities and in such a way that we create those things for others. 

37:35.51

Aneta: Beautiful! I love the way you define that, Leslie. I'm so grateful to you. I'm grateful for your friendship. I am grateful that you joined us today and shared some of your wisdom and your story. I know, it'll inspire others to be able to live more courageously. Take some chances and also just really examine their life as you said and create something that they want to live that aligns with their values. If the group here is curious about how they can best support you. What can we do?

Leslie: Thank you! If you are an example of a created life and we all are in some way. I'd love to hear about what you're doing right. More inputs create the opportunity for more different inputs for more different outputs and then always referrals are wonderful.

38:12.57

Aneta: How can we support you best?

Leslie: If we go down to the upper end of mid-sized businesses about 55000000 and revenue and up tend to have a budget the sweet spot being large enterprise companies who are struggling to meet goals and just will have a problem. You know if someone brings us an interesting problem. We love that! If you've got a community or you've got an opportunity for growth and development that you think is really special or interesting. I'd love to hear about that too and let me know how I can help, please.

39:03.60

Aneta: Thank you for that what is the best way that folks can get a hold of you? is it through Linkedin? or on your website? We'll include everything in the show notes. 

Leslie: Sure! Linkedin is fine. My email address is leslie@thesearchguru.com. Check my cell phone's 440-463-3871 plus one if you're outside of the US feel free to reach out and be happy to talk.

39:38.72  

Aneta: Thank you again! Leslie, if you watch today's episode and you are inspired and enjoyed it. Please share it with your friends, share it with everyone that you think could benefit from this, like it, and subscribe so you're notified anytime we get a new episode. Thank you! for joining. I hope you have continued success and that you are able to enjoy and savor every day, especially the short-lived Cleveland summers.

Leslie: Thank you! and that's done. Thank you for creating the podcast. I'm looking forward to listening to these episodes. These wonderful conversations. Thank you for the opportunity. Thanks!

Aneta: Of course. Thank you! Leslie, have an amazing day!