[00:00:00] Jason: Usually we're our own worst enemies. We say more stuff in our minds to ourselves that we would never say to people. Like you're stupid, you're worthless. We'll say that to ourselves. We would never say these words to anybody else, but we'll talk to ourselves.
And so we have to be a little bit kinder with ourselves upfront to say that we're all on a lesson of learning. We're all going through this stage of learning and at each step there's going to be new learning lessons.
[00:00:20] Aneta: We often hear people wishing us a long, happy, and healthy life, but what if the length isn't what matters most? What if instead, it's the breath depth and purpose of each day that matters most? Welcome to the Live the Width of Your Life podcast. My name is Aneta Ardelian Kuzma and join me weekly as I interview guests who made changes in their own lives to live more fully with intention. Gratitude and joy. Be prepared to be inspired by their stories of how they shifted their mindset, took courageous action, and designed the life that they always wanted to live.
Welcome back to the Live The Width of Your Life podcast. My guest this week is Jason Yarusi, he is a private fund manager of over 300 million in commercial real estate. Since 2017, his company Yarusi Holdings has amassed over 3000 apartment and commercial real estate units. He's built and exited multiple companies in construction, restaurants, a brewery, and multiple large apartment communities.
He's also an avid ultra runner and a workout enthusiast, and he's the host of Live 100 and the multifamily live podcast. He runs seven-figure multifamily masterminds and he coaches clients on the live 100 principles. Most importantly, he’s a husband and a father, the three amazing kids, a bulldog named Jill, and 15 chickens.
We had such a great time talking about his journey and Jason just talked about how it's never a straight journey. This thing that we call life and there are peaks and there are valleys and it is what we choose to do with those that matter. He talks a lot about how he came into the commercial real estate space.
Also why he started his podcast and the live 100 principles and the three different principles for it. We had a great conversation. I learned so much and he's super passionate about what it is that he does. I loved our time together. I think you'll enjoy our conversation as well. Take a listen.
Jason, welcome to the show. I'm so excited to have you here with me today.
[00:02:22] Jason: Hey, I'm excited to be here. Thank you.
[00:02:24] Aneta: Your bio is so incredible and I had recorded it and I thought, my goodness, you live a full personal and professional life, which is amazing. So tell me, did you design your life intentionally or did you start on a path and it just started naturally unfolding in a certain way?
[00:02:45] Jason: So we'll say a bit of both. I think I've spent a lot of time not having a very well-designed life. And for that, it led me to a point and I'm sure a lot of people listening can relate. it's that make-or-break moment.
When so many times in our days, we go through the day without acknowledging what we're doing because we're in such a pattern. We're stuck in habits and the habits repeat day in and day out. And we look back and we say, man, what just happened to the last week or the last year, the last decade?
And I got that at a point where I was doing a lot of things in my day that I just didn't like, and I just wasn't fulfilled with it. And it wasn't overnight, but because of choices I made that I didn't feel were ideal for where I was going. I just started to make little changes to my day.
And those little changes don't account for a lot and they weren't continuous at the start, but they started building a framework and a foundation for me to make big changes. I was 20 years ago, I was a bartender, that was like this and that is what I did, bartending.
So on that part, going from there, I was like, okay, this is either the route I keep going on. And it just is what it is. Don't complain about it. Or if I'm going to just say, I don't want to be here. Well, the only thing I can do is turn around and point the finger back at me because I'm the one who continues to put myself in this position day in and day out.
And so I just started to make changes, getting up at different times, getting up early, being intentional about going to work out, just trying to change the thoughts coming into my mind because you can view everything in just two different patterns. And so with that, it's slowly evolved for me to leave where I was and start opening new paths.
And now it's not been a direct line, so I left college, went into the bar and restaurant world, from there into the construction world, and from there into the single-family real estate world. Now into the commercial real estate world. But each point has been very useful for me to either say, okay, that's what I'd like. So let's keep going in that direction or that's not what I want. And so let's go away from that direction.
[00:04:38] Aneta: Wow. I love so many things that you say. I love that you said, one, you recognized you had the awareness to say, this isn't what I want anymore, and you identified that in yourself and you took action, but you said you take small action.
You can't overhaul your life overnight. And so you started by making some small changes. And it sounds like some of those changes were around mindset and your schedule. And so was this 20 years in the making? How long ago was this?
[00:05:06] Jason: Years, so on this part, I moved to New York City back in 2001 and on that part, I was just in bad patterns. I came from great parents, but they had bad training in their way. They weren't very good with money. They had a small business, but they had their life leading them into a part where it didn't set the stage for us to have that.
And so I had to learn new behaviors because we can look at money as the enemy money as evil or just every other point. And it was that thing that kept getting ingrained in us that if someone had money, they had done something wrong to get there. Instead of using it as a way that now it can empower for good change today.
And so. I had to learn new ways and I had to continue to expose myself to break those patterns. Even today, every day it's not like yesterday ends and today starts and you're magically fixed. Every day you wake up the same brain, the same part where those thoughts are the thing that you have to set straight before you get the day started.
And the changes, I had to learn that the small changes are what needs to take place, we all want the big changes. All of us see these things through so much exposure to social media, and the news, of these massive transformations. They don't see the process, they just see where the person is today.
Oh, the person lost 50 pounds. The person's a multimillionaire, the person created this great business or this great tour app, but they don't see the to get there. And so we all want that. It's just not an overnight process. And the journey is where we spend all of our time.
So I can hit goals, but the goal is only going to be something of a mile marker. And I'm going to spend all my time on a journey. So if I continue to say, okay, the goal, once I get there, then I will be happy or I will be fulfilled. I'm going to lose track of really my sights on the goal because I'm not going to like the journey and the journey is where I'm going to continually be on from each different point.
Like each time I hit a goal, life doesn't stop. You hear a lot where I think weight loss is an easy one, but people say like, once I lose 30 pounds, then I'll be happier. I'll be greater to this point, but they'll lose that 30 pounds, but they're just getting it right back because they forget to say, okay, who am I the person now when I've lost this 30 pounds they go on this crash diet, they lose the 30 pounds and here they are today.
But then the weight comes back on because they forget to be the person who embodies that person at that time. And so they go back into bad habits because you can't just crash diet forever and keep that result.
[00:07:16] Aneta: Yeah. So true. Isn't it true with everything that we have to work on our identity and change that first, be that person embody that future version of us? Because we know from a money perspective, that's true from a health and wellness perspective in all different areas. So you started, you said with these new habits.
And so how did you make the shift from Bartending to real estate, because now you run a seven-figure multifamily mastermind? You coach people on living 100 principles. You're an avid runner workout enthusiast. You have a podcast, like you've got a lot going on. So even when someone looks at that and they think, okay, it took you 20 years to build it, but what was, maybe if you just give us a little bit of a glimpse of what that roadmap looked like for you.
[00:08:00] Jason: Yeah. I got hit by a car in 2009 or 2010 on my bike coming home from working as a bartender. And I hated the job. I hated the position I was in. And two days later, earlier than that, somehow I had magically through tips to make a dollar here and there accumulated a hundred thousand dollars.
So I had a shoe box of money, and lo and behold, I had it somewhere that I thought was safe and I went to get rent. And that money was taken from me, not to the part that it was stolen from a point of ill will, but people were having hard times and they knew that was there and they took it for something that hopefully helped them.
So they were trying and they had all intention. There were notes and dates, like when it would be paid back. And so I was in that part where I thought I was one step out from the bar world. And then I had to go right back to it. Two days later, I got hit by this car, I got injured in this part and I had to find my way because I was now short on rent I had to go back to work two days later with a cast on and all this crazy thing.
And I was just like, listen, I can blame everybody else, but I'm here because I'm here. And so I'm either going to change what I'm doing or it's going to be the same thing, if nothing changes, nothing changes. And so slowly from there, I started to build new things. And from there I did what I thought was logical.
I opened up a brewery which I sold a couple of years later. And then I opened up a restaurant. I opened up and helped open up bars and that I thought was the pace. Well, lo and behold 2011 or 12 hurricane Sandy happens, decimates the East Coast, and hundreds of thousands of homes get flooded.
And my dad has this construction business, that's a very small construction business that would lift houses take the house off the foundation and move it down the road, lift it higher, do these very involved projects. Well, the need for that was like 10 or 12, maybe you'd do 12 projects a year.
Well, that hurricane happens overnight. His phone goes from these couple calls a month to a thousand calls a day. For ongoing this part. So my little brother who was working for me, my girlfriend at that time Peely, who's now my wife, we ended up picking up moving out of New York City and going to help dad with all the onslaught of business that was to come.
So I spent, five or six or seven years doing that, where we went from those 12 projects a year to one point, I think we did like 250 of these in a year. So just a massive scale on that side. Well, I kept leading to the part here. I was like this is great. It's fun to help deck it to the point.
But I was constantly being driven by these task jobs where I had to go do a task to find some reward from that. So bartenders, you serve a drink, you get a tip. Here the business is so specialized, we couldn't put people in the role. We had to be actively doing the work. My brother, my father, and myself, to be able to have these projects because they were so specialized.
They were so dangerous that we couldn't outsource it. So I had to be there doing the work. And just like anything, if you don't show up to do the work, you don't get paid. So I was constantly in the struggle where Peely's now pregnant with our first kid and I don't have any time.
She doesn't have time. I don't have any time and we want to find our time back. And so we kept asking, what does that look like? And the word that came back was real estate. Just because it just seemed like a logical approach that we could do something that could break the mold.
However, real estate is just a big blue ocean. You seem like flipping shows, you have like Airbnb, you have people that own motels, you have people who just buy land. And so we started flipping homes and we thought that was the logical approach. Well, that just created more activity. So here we are doing all this construction work and now we're running these active construction projects and it was just busy on top of busy.
And that was one of the moments where like, okay, I get it we're making some money here, but it's going the wrong direction. The goal was to control the time. I want to be able to have a family and not be away from the family. I'd seen how my dad struggled with that for years. So we just kept asking the question, what else is there?
And we came upon someone who was buying real estate out of state. They're buying rentals. And interestingly enough said, that sounds like a route we should try. So instead of buying some single-family homes, we bought some duplexes, two families, some three families, and four families. Lo and behold, we had to be empowered because we were a thousand miles away to put teams in place from getting the units renovated to going out there and getting the lease to having the manage.
What happened is that without us doing any of the physical work and being able to use our time to create the parallel to get these properties done, checks started showing up. So that was that light bulb moment. I was like, okay, I get it. We can use ourselves to put people and empower people to their highest calling to do these projects.
And we can all reap the reward from it. So we went and sold off the small properties doubled down and went for the larger properties. Because with the larger properties, just like with restaurants and bars is that we saw that the 12-seat restaurant and the hundred-seat restaurant, just like the two-unit property and a hundred-unit property are both the same level of work.
It just comes down to the mindset and the numbers. And so really with the process of doing a small multifamily and a large multifamily, it's just more zeros. However, we can afford to hire a team with a bigger property. So the bigger property that's maybe a hundred apartment units has a full-time leasing staff, a full-time maintenance staff.
So it doesn't have to be us going out there to service the property or pick up rent checks. Fixed toilets. We have a full team that now can run the property and we can manage the asset.
[00:13:07] Aneta: Amazing. And so from the time that you started that to where you are today, what have you learned in terms of real estate?
[00:13:16] Jason: There's no perfect road in anything. It's like the Mike Tyson story, you have a perfect plan until you get punched in the face. And that's the same thing with real estate you have a perfect plan. We go out there with the anticipation but the similar nature with real estate is that boring is good.
It's very good to be very direct and not be everywhere. And so we highly focused on the market, highly focused on an asset class, and highly focused on the business. Many times people, want to be entrepreneurs and have nine different revenue streams, that can work into the future, but typically the ones who have the most success and have all these multiple revenue streams started with one core business, double down, triple down, put all their energy into it to make that be the business that took off and then help to catapult them.
And then they were able to add on these other pieces. So for real estate, we deal with just a certain type of apartment community. We'd like to be very highly focused. into the area we are in, we'd like to do a similar business plan where we go and we'll change the branding on the property, change the marketing, change the overall appeal of the property, and then do certain direct renovations on the property to bring up the revenue and to curb the expenses.
So we try to keep it uniform because boring can be very lucrative and can be a much better process for you to replicate.
[00:14:27] Aneta: And when you were talking about just wanting this freedom of time that you were talking about, it was very interesting. So I was thinking about all the things that you do. And I guess my question is, do you find that you have a pretty good balance right now with everything that you're working on professionally and personally?
[00:14:42] Jason: I think balance is that word that I don't know contrary to the balance that it's more of a season. And so I don't ever find a perfect balance.
I was thinking back to the days, like at a certain point I was balancing too many things and I just had to drop things that weren't important to me. Because we try to balance all these things. But if I have 10 things to balance right now and I was like, well, let me just drop all these, there'll be three of them that have to happen.
Like, okay, I got to pick up my kids, got to make sure they're fed. You're like those things that have to happen. And so many times we're trying to balance all these things that aren't helpful to our life, but we just want to hold on to it like we're carrying luggage. It's something I constantly have to revert to to make sure I'm present to it.
The same thing is that when you're with the kids, you can't be trying to do work and when you're at work, you can't be focused on the kids because then you're not giving either the true attention, which been great, we're here just south of Nashville, my kids school is a mile down the road.
They have all kinds of activities that because of what we've done now, we can pattern to have the time to go be with them, at their activities. Be present at their events. Do the things with the team we have around us, they now help to push the business forward so we can have the time we want to choose to go do that.
Now, not to say like, I like working, I like what we do, so I also work a lot but It is very intentional to how we're doing it and when we're present with the family and when we're present at work.
[00:16:04] Aneta: Yeah. I love that you framed it that way. I would say stop chasing balance, but pursue alignment because when you are pursuing things that you are in alignment with and those values that are most important to you, the other things will fall.
As you said, you'll just lay them down and you'll still feel okay because you're focused on the right things. And that's usually sometimes we feel guilty when we're trying to do all of them and not doing any of them well, so tell me a little bit about Live 100 because you have all these different areas now professionally.
So tell me about Live 100 and some of the transformations that you're able to do with your clients.
[00:16:40] Jason: Sure. A lot of what I did was just self-imposed discipline. I just had to break the bad habits I had within me. To build a better future. To be able to magnify the success that we're now finding today.
And what I find with many people is that it's 40 to 95 percent of our day is built on habits. And that's once we repeat. And so if you think about that say it's 40%. Like if you have 40 percent built on bad habits, you already lost that much time that you have to make up on the other end with good habits for the rest of the day.
And that hill is one that yeah. Almost everyone struggles with it. And so you have to find a way to pivot from those habits and replace those habits with the right habits. But what we tried to do is we try to break the mold too quickly. So, I usually get up at, 8:30 tomorrow. I'm gonna start getting up at three every day.
And burn herself to the point that in two days I give up because we haven't set the mindset of why we're doing it. We haven't put the mindset of why we're doing it. Emphasis behind it. And then we always want to be someone that we haven't built into yet. So just really being aware of where we stand today so we can find our greatness.
And that's what we help our clients do. Just saying it doesn't matter where you start, but what matters is that set in the stage of this is your starting line. And for this, when we build out the parallel of where you are to where you want to be, we create a roadway that starts getting you very quickly to your goals.
And we find that with everybody from just choosing to have better relationships to choosing a better way to live their life in just their fitness and their health to just really improving their business. And I've seen this so many times where we forget to look outside upon ourselves.
I like to say if you're sitting here and you're doing all these actions. If you were outside of your body, just sitting there looking back at yourself, would you be with the actions you're taking? And if you wouldn't be, then why are you letting it happen? And with that, it starts to set the stage for us to say, okay, this is exactly where I am now. And that's fine.
What I've done behind me, I can't go back. But I can be present in where I am to start creating a roadmap to get me to my life 100. And so this was really where I wanted to help people level up their fundamentals, find their peak performance on any level.
And it's been really fun to see it grow. It's been really fun to see this message get out to people. And it's been really fun to see the response that's come back because anyone can have a better life. But it starts with us choosing what we want. And choosing what we want comes with indiscipline.
It comes with us taking hard steps, whether it's mental or sometimes physical to start making small changes. But the small changes, I cannot power forward how much and how important small changes are to do this and repeat it every day because you don't want to look back and say, Man, I regret that I didn't take this chance.
And the fear that stands within us from making small changes in our lives is just magnificent. We treat everything every time we want to change, like we're stepping off like a 10-story building. When in fact, they usually were stepping off the curb and usually some of the worst things.
Like if I would say, think back five years ago, the worst thing that happened, it probably doesn't come to your mind. But in that part, that moment in time, five years ago was like life breaking. I don't know if I ever get over it enough to get past it, but here you stand today. And I've had them on my part. And I just have to be realistic myself.
Am I living in misery of the future, that hasn't come yet? Or I'm being realistic, I'm like, okay, there is some lesson here and this isn't fun going through it, but I have to find myself in the other way. And when I do, what can I do to one, either learn from this or not have this happen again or three, how can I help this forward by passing this message to others so they don't have to go through the same route?
[00:20:09] Aneta: Yeah. What are some of your best practices or healthy habits that you just rely on every single day to kind of keep you on track?
[00:20:17] Jason: Yeah, I get up very routinely at the same time right now. Now this will move in some part, but typically at 4:30 most days and 5:30, and other days, get up, and have a glass of water. I'll meditate. I'll go work out right and be very rhythmic with that approach. And that sets the stage.
I like that because it creates something that I've accomplished on the front end of the day. No matter where it goes from there, I've taken control of the morning and it's very powerful because the rest of the day like can go perfectly.
But if nine o'clock comes and things blow up, I've already had a win in the day. So I'm not just constantly into the part where I'm just chasing losses. And it's usually something that if people can change for the morning, they start to change a lot, within their mind in their day, because when you lose track of your day and you just start in chaos, everything follows in chaos.
You wake up late, you stub your toe, you rush to grab something, and you get stuck in traffic. It just continues through the rest of the day there. And when you can take back control, it allows you to take a moment for yourself. As we did right with the breathing exercise, you take a moment to just reset to say, okay, here we are, now let's go.
[00:21:23] Aneta: Yeah, it takes awareness of course. And then being able to tap into the mindfulness and also throughout the day, you and I talked about how sometimes people start the morning that way, but we don't necessarily proactively make time to do it throughout the day. But I've just found that even taking small little mindful moments throughout the day, even a couple of deep breaths just resets everything. Just brings you back to where you need to be.
[00:21:46] Jason: Deep breaths are great walking outside into the sunshine. That helps things to just break the pattern. And those little points are that if we can break patterns, we find it started getting us out of the rut. And those little patterns, they don't have to be monumental.
Like sometimes people haven't worked out and like, well, tomorrow I'm going to go to the gym for three hours. It was like, well, that's not realistic. So find something that if you are 20 years from now and you live the life you want, what is the routine that that's going to live into?
You're not going to be at the gym for three hours a day. You're going to be at the point like we start by walking on the block today. Or you can't walk around the block, walk to the end of the curb and then come back tomorrow, walk into the next curb. I had my aunt and she was listening to something and she started doing it.
She's been trying to find a way to do healthy instead of going out there and just killing herself and being so sore the next day and then just canceling. She started walking to one mailbox and the next day walking the next month and lo and behold, a couple of weeks, a couple of months, she's doing a couple of miles and it just, it all comes together.
So Just by little actions, because you build the confidence in yourself, when you start building that confidence, you become unstoppable.
[00:22:46] Aneta: Yeah. Even James Clear said right in Atomic Habits, he says just 1 percent better every day. There's a compound effect to that and you have to celebrate the wins. Even the smallest ones, it doesn't have to be a monumental change overnight. I always tell my clients to just, show up for themselves every day. If you know you only have five minutes, intentionally decide what your five-minute routine is going to be and celebrate that, but don't say, I have no time and I'm just not going to do anything because I think that that's self-defeating and it could be hard to get back to it. Do you agree?
[00:23:20] Jason: I agree. You said the five-minute thing. We always say we don't have time, but you could find five minutes to go and do just some bodyweight squats. You could just walk up the stairs five minutes is a lot longer than what we think, but we just think, that's a good hip workout.
[00:23:34] Aneta: Yeah. And also I know some people say, a habit takes 21 days. Some researchers say could be over 60 days. And it takes a while for something to become automatic.
It takes a long time for it to feel so natural and too often we just give up way too soon. And so I think we should know it's okay. It's going to take a little bit of time. If you've not done something, it's not going to feel natural or comfortable at the beginning. So how have you helped your clients just to maybe persevere or be resilient when they feel like maybe they want to give up?
[00:24:07] Jason: Yeah. Well, the goal here is to have a life that is going to be, you live in your 100. So it's not to say that you're going to reach a mark and stop. And so you're doing this for the longevity of your life, whether it be personally, or professionally. And so if we're rushing through it, that habit thing can be very jarring gives people like, I just do 21 days and you get to 21 days and then it doesn't stick because your mind wasn't fully engaged.
You weren't engaged in actually doing something for improvement. You were just trying to go to a certain day and on that day you're like, okay, I did. I quit. And then back to the old principles because it hasn't set the stage. And so for us, it's just truly being aware of where we are and then understanding and positioning ourselves for the greatness that's in front of us.
So we can grow into the person that we want to be. We can look at the goal many times of who we want to be, but then we have to build in the starting line for where we are. And we help people just understand exactly where they stand today and just be true to themself.
Usually, we're our own worst enemies. We say more stuff in our minds to ourselves that we would never say to people. Like you're stupid, you're worthless. We'll say that to ourselves. We would never say these words to anybody else, but we'll talk to ourselves.
And so we have to be a little bit kinder with ourselves upfront to say that we're all on a lesson of learning. We're all going through this stage of learning and at each step there's going to be new learning lessons. It's never really been that me. Every time I went out there and sought the answer, I've always been disappointed and haven't gotten to the right answer.
But every time I said, okay, it's not the answer. It's me not knowing the right question. And every time I've gone back to find either the question or to someone that's going to help me with the question, well, what shows up the answer? I wasn't asking good questions, so I wasn't getting good results.
And what we look for is just wanting the result, but we forget to ask the question of what I'm doing today to what needs to be done to get to the result.
[00:25:54] Aneta: Absolutely. Do you have any stories without sharing names, any things that you want to highlight in terms of what is possible if someone's listening and they're like, I don't know, you don't know my story, anything that might be encouraging for someone else?
[00:26:06] Jason: It's a mother and daughter. And they wanted to get into the real estate space. The mom had success with it about 35 years ago, almost before that she was pregnant with the daughter. And at that part, they had some struggles at that time.
And they were just stuck in this point where they were in very dead jobs. They weren't making a lot of money. They weren't fulfilled in what they were doing. And now the daughter's father and the mother's husband were sick. And so they didn't want to be working these jobs, but it couldn't be home to care for them.
And so they wanted to find a way into a new pattern of real estate. And we had to help them understand that they could do this. Many other people can do this. So we had to set the stage in their mind. To allow them to understand that this is available to them, but they have to choose to do them because I can give you all the steps, but if you don't make the choice and you don't believe in yourself, it doesn't matter, right?
I can lead you to the door, but you have to open it. And so by empowering them forward, giving them the steps, giving them the tools, empowering their minds, understand that this is something that they can do. In every way to be able to go out there and buy a 64-unit apartment building. And it was a very big change for them because now doing that, just like we did before they were to get back their time, get back a lot of the time that's being spent doing things they weren't fulfilled with and also spend time with the dad who now needs more care at home.
And so that's just a small way where it started with the mind. And we look back now because we look at the big things. We had these massive Mount Everest-sized things that were on their mind that we would never get over in the beginning.
Okay. We're never going to get past this. And then each time we get past it right now, we look back and like these things that were these monumental events that they'll never get by. They don't know how they're going to do it. They're now speed bumps. Because their mind has gotten to the part so far.
So we're getting and we're finding bigger problems to solve and that's led them to where they want to be.
[00:27:50] Aneta: Wow. That's beautiful. What a wonderful story. So tell me when you decided to start your podcast because you have a podcast as well.
[00:27:58] Jason: Yeah. So we've had a multifamily podcast for several years now, and so we've done that a lot in real estate for probably five or six years.
And that's been fun because just meeting people like yourself, I've just met so many great people out there. And so what we've done with that, I just really wanted to talk back to some of the things that I've learned, the lessons that I'm learning upon my journey because real estate's one part.
So it all starts with just really the performance level that I'm trying to get to. And so I started live 100, I think it's been about four months, five months, maybe four months now. And so it's been a ton of fun getting that show out there. Very quick bite-size, actionable episodes, 10 minutes or less, where we just go in there and we'll focus on a topic built around the live 100 messages built around the Akado principle, which is part of the message there.
And with that, I use that to empower people forward with actionable steps they can take every day. And it comes out, twice a week where they can use it to empower themselves forward, where they can find their way to break habits, to build the future they want. So they can have a success level that's magnified to where they should be in terms of them and their journey.
[00:29:04] Aneta: What is the name of that principle that you said?
[00:29:06] Jason: Akado principle. So it's part of a story that Akado was actually a hundred in Greek and it ties back to a bulldog I had that lived an outsized life. His bulldogs are supposed to live to eight or nine years old. He lived to 15 and he was just everything.
And he was like that. He was like Yoda to me many times when I was just struggling through my path. He was always there in a steadfast mind and said, we made a statue that was a replica of him. We were thinking back to the live 100 messages and the Akado came up as part. So Akado is something that we've used and it's an empowering message, and it's been very helpful to us to push forward to live 100 messages through the Akado principles that break down to nine principles as part of the three building blocks, break, build, and magnify.
[00:29:51] Aneta: Oh, great. Can you go into detail about those a little bit more?
[00:29:55] Jason: Sure. So really it talks back to break. In the break one is that we have to be self-aware of where we are. So we have to have our starting place and then we have to position ourselves for greatness in so many times.
We forget to position ourselves for greatness. We want greatness, but we forget to position ourselves. And that could be anything from just, okay, setting the stage that if you want to get up tomorrow, like, okay, what are we going to do to break the pattern of you hitting the snooze button every day? Well, maybe you're going to put your phone in the other room.
Okay. Do you want to get up and run in the morning? Maybe you're going to sleep in your running clothes, if that's what it takes. We're going to start to break patterns here to start positioning ourselves for greatness. And then we move over into the build and that's when we start to have daily habits and rituals and to be intentional with our execution.
And so there's not enough time to go through all of them, but when we lead ourselves into the magnified block, this is where we can go and have accelerated growth. When you start having the foundation bill. Second, the foundations are built many times the house goes up, and the frame of the house up in a day because you already have the base, you have the foundation with yourself.
When we start to build in these healthy habits, we build in a foundation, we build out a base. Things have this massive hockey stick trajectory for that reason. It takes so long in the beginning because we're building but the second that we have it to go, massive explosion upward, and we see just all inspiring rise from people.
[00:31:14] Aneta: Oh, amazing. I love it. Thank you for sharing that. So how do you define success now for yourself in your life? What does that look like?
[00:31:22] Jason: That's a good question. I think if I look back, I have three kids, nine, seven, and five, and I'm not going to be here forever. But what I will stand for is that the message I can help and power forward with them will be ones that they empower forward with others.
And so if I continue to show up to be a great dad, to be a great husband, that's going to have a massive trajectory to be able to help outwards from there. I use the same thing with Live 100 if I can help others just find a better purpose more meaningful habits and more meaningful life, and then they can do the same, then the possibility of this helping becomes exponential.
[00:31:56] Aneta: Yeah. So how can people find you and if they're curious about Live 100 or your podcast, what's the best way people can find you or work with you?
[00:32:05] Jason: Yeah, that'd be great. So you can go over to jasonyarusi.com or go to live 100 which is on all the podcast platforms out there.
[00:32:13] Aneta: We'll include all the links. And I ask everyone a final question, the podcast, which is tied to the title, which is what does it mean for you to live the width of your life?
[00:32:24] Jason: I had this thing that I speak to at times. It's like the tombstone mentality. And when you have the tombstone, you look at the tombstone, you have a start date and end date.
And what happens many times is that we get stuck in this part that the second we're born, we start dying, we have this trajectory that's just downward all the front. Now we can't see it, but that's the life we're living. Every day behind us is a day that's dead. And when we take notice and start to realize that's the case, well, we have two choices.
Well, continue on this downward trajectory of a life that's not fulfilled in a life that you're not happy with, or you make a massive ramp of change that you create this massive trajectory upwards to live every day fulfilled in some pattern. Now, is it going to be perfect every day? No, but you're going to have more great fulfilled days than you are less.
And so live a life in that part where each day I'm continuing to find purpose in my life and not being too tired to find more purpose the next day.
[00:33:19] Aneta: Beautiful. Thank you so much, Jason. It was so nice getting to know you. Wish you continued success and all of the things that you were doing, you're doing such great work in the world.
And yeah, for folks look at the notes and maybe listen to the podcasts and connect with Jason if you're interested in learning more about his programs, Have an amazing day.
[00:33:38] Jason: Thank you so much.
[00:33:38] Aneta: You're Welcome.
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