How do you create a career and life that you love? This week’s guest is Alison Muller, a true powerhouse in the world of global marketing. With a career spanning over 25 years, Allison has navigated the intricate landscape of B2B software marketing, leaving her mark on every step of her path.

From her early days in the B2B tech startup scene to her current role as Chief Marketing Officer at Acto, the premier learning platform in life sciences, Alison's story is one of determination, resilience, and seizing opportunities.

Alison shares personal anecdotes that highlight the value of adapting to unforeseen circumstances. She reveals how these unexpected twists and turns in her life taught her resilience, fostering an unshakable spirit that defined her path.

Tune in as Alison unravels her philosophy of "fake it until you make it," recounting moments of audacious courage even in the face of self-doubt. Trust me, you won't want to miss this episode!

Highlights from this episode:

The importance of making things happen rather than waiting for them.
Embraced the philosophy of "fake it till you make it" to overcome self-doubt.
Seize once-in-a-lifetime opportunities and embrace one-of-a-kind experiences because they may not come again.
How maintaining a balance between personal and work life is essential for overall happiness and contentment.
Pausing to appreciate the small, memorable moments in life reminds us to find joy in the every day and not just the grand events.

Connect with Alison:

LinkedIn: linkedin.com/in/alisonamuller

ACTO website: https://acto.com/

A little bit about Alison:

Alison Muller is a global marketing executive with over 25 years of experience in corporate marketing, primarily in the b2b software space, including multi-billion-dollar software companies and Series A, B & C tech start-ups.

Currently, Alison is the Chief Marketing Officer at ACTO, the #1 learning platform in Life Sciences. Previously, Alison served as the Global Head of Health Sciences Marketing at Oracle, where she led the global Marketing team and strategy targeting the Life Sciences industry in North America, Europe, Asia Pacific, and Japan.

Prior to Oracle, Alison served as Chief Marketing Officer for three different b2b tech start-ups, where she successfully built their marketing teams and strategies, defined their brands, and launched their products into the market, leading to their strategic acquisitions. Before that, Alison served as Vice President of Product Marketing at Intralinks, a global b2b tech company, where she launched a new market that contributed to the company’s successful IPO in 2010.

Alison also enjoys serving as an Executive Board Member of Opportunities for a Better Tomorrow, a NYC-based non-profit organization that helps disadvantaged youth and adults recognize their own self-worth and advance towards self-sufficiency and financial security through job training and placement, academic reinforcement, and improved life skills. Alison received her BA from Miami University, and her MBA from Baldwin Wallace University, and lives in NYC.

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