On the Live The Width of Your Life podcast, we explore what it means to not only live the length of our life but instead the breadth, depth, and purpose of each day.

She shares her personal story of creating balance in her life by aligning her daily choices to life values, strategies to redefine success, and creating space for a bit of magic and synchronicity.

It's never too late to change! We don't need to have it all figured out to begin; we can take action daily, show up imperfectly, and be amazed and inspired by how beautiful life can be.

Join me and my guest Ben Guttmann, the author of 'Simply Put: Why Clear Messages Win and How to Design Them.' From navigating the world of marketing to teaching digital marketing,

Ben shares insights and practical expertise on why simplicity is key to effective communication. Discover how we can refine our messaging strategy by applying five key design principles.

Highlights from this episode:

The crucial role of clear messaging in marketing, enhancing the receiver's understanding and trust.
Ben's five attributes of clear communication: beneficial, focused, salient, empathetic, and minimal.
The significant impact of tailoring messages to individuals versus broad audiences.
The resonance of everyday language and human-like communication in fostering authenticity.
The limitations of AI in crafting intuitive messages, highlighting the importance of human touch.
Insights on the purposes of crafting messaging and communicating, distinguishing between complexity and complication.

A little bit about Ben:

Ben Guttmann is a marketing and communications expert and author of Simply Put: Why Clear Messages Win — and How to Design Them. Ben is former co-founder and managing partner at Digital Natives Group, an award-winning agency that worked with the NFL, I Love NY, Comcast NBCUniversal, The Nature Conservancy, and other major clients. Currently, Ben teaches digital marketing at Baruch College in New York City and consults with a range of thought leaders, venture-backed startups, and other brands.

More about Ben:

Website: https://www.benguttmann.com/

LinkedIn: https://www.linkedin.com/in/benguttmann/

“Simply Put” Book: https://www.benguttmann.com/simply-put-book

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