Episode 193: The Entrepreneur Mindset Built Through Adversity | Marko Rajkovic

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On the Live The Width of Your Life podcast, we explore what it means to not only live the length of our life but instead the breadth, depth, and purpose of each day.  

She shares her personal story of creating balance in her life by aligning her daily choices to life values, strategies to redefine success, and creating space for a bit of magic and synchronicity.  

It's never too late to change! We don't need to have it all figured out to begin; we can take action daily, show up imperfectly, and be amazed and inspired by how beautiful life can be.  


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What happens when the challenges that shape your childhood become the foundation for the life you build?

Growing up in Yugoslavia during a time of war and uncertainty, Marko Rajkovic learned resilience early. Those experiences shaped not only how he viewed life, but also how he approached leadership, entrepreneurship, and personal growth.

In this episode, Marko shares his journey from navigating adversity and cultural transition to building successful businesses across continents. Together, we explore entrepreneurship, digital marketing, family business dynamics, and the deeper lessons that come from rebuilding yourself through uncertainty.

Marko also shares practical insights into marketing, e-commerce, leadership, and creating a business rooted in service and impact.

In this episode you'll discover:

  • How adversity shaped Marko’s resilience and mindset

  • The lessons growing up in Yugoslavia taught him about community and strength

  • How family business influenced his entrepreneurial journey

  • What it takes to build and grow a digital marketing business today

  • Why trust and proof matter more than hype in marketing

  • The challenges and growth that come from leadership and cultural adaptation

  • How helping others succeed became part of his definition of success

Success is not just about building a business.

It’s about building a life rooted in meaning, adaptability, and contribution.

Learn more about Marko:

Marko Rajkovic is the founder of Krow Studios, a Belgrade-based creative production agency specializing in high-performance video and static ad content for DTC e-commerce brands. With an international education spanning London and Ghent, including a master's from Vlerick Business School, Marko bridges Eastern and Western markets, combining direct-response copywriting craft with modern performance creative. He also serves as co-owner of MR Engines, a multi-generational family business with over 60 years in engine rebuilding and machining. Krow Studios works with brands across the US and Europe, delivering in-house produced creative built to convert.

Connect with Marko:

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About Your Host

Aneta Ardelian Kuzma is a holistic life coach, wellness expert, and yoga and meditation teacher, who explores what it means to live more fully, with intention, gratitude, and joy.

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