What exactly is content marketing and how can it help your business be more successful? Kristen Rocco, a content marketing strategy consultant and the host of the podcast, Bold Moves: How Did You Know helps businesses unleash content marketing as their growth engine and provides an extra pair of hands to help execute it, producing the strategic playbook and setting the standard for high-quality, audience-focused content that fuels the marketing funnel at all phases. She shares how she leveraged her natural curiosity and love of storytelling into her career and a life she loves.

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Highlights from this episode:

How her love of storytelling transformed into her content marketing career.
How watching the Today Show as a child influenced her today as a podcast host.
How we should embrace our individuality to develop an effective content creation strategy that aligns with our brand messaging and resonates with our target audience
The connection between being BOLD and living a more fulfilling and satisfied life.
How curiosity is often the driving force that propels us to learn new things and can also be the key to unlocking our true passions and desires.
Why listening to your inner voice and trusting your instincts can lead you to your own version of success.

Connect with Kristen:

Website: https://www.kristenrocco.com/

Podcast: www.kristenrocco.com/post/bold-moves

LinkedIn: https://www.linkedin.com/in/kristenrocco/

Instagram: @kristenrocco

A little bit about Kristen:

Kristen Rocco is a content marketing strategy consultant who helps businesses unleash content marketing as their growth engine and provides an extra pair of hands to help execute it, producing the strategic playbook and setting the standard for high-quality, audience-focused content that fuels the marketing funnel at all phases.

Over 15 years, Kristen built a career in content marketing, planning, producing, and sharing stories via earned, owned, and paid channels. Last year, she was recognized as a finalist in the "Women in Content Marketing Awards."

Kristen is also the host of the podcast, Bold Moves: How Did You Know? The podcast will inspire you to take BOLD action to pursue your greatest dreams. In her podcast, you’ll hear bold move stories that propelled her guests from curiosity to action. And understand that doing that thing you’ve wanted to do isn’t more than making a decision and being courageous.

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